When we first started OpenSpan we didn’t really have any marketing. When it came time to produce some glossies, we all sat around the table trying to come up with a good catch phrase. We kicked around things like “Empowering Your Enterprise Applications” and “A Remote Control for Your Enterprise Applications.” Sometime during that discussion I suggested “Do It on the Desktop.” It was short, funny and memorable. Plus, it would make a great trade show t-shirt. Mostly, however, it summed up our philosophy really well.

Unlike most of our competitors, our technology started on the desktop and was designed for the desktop. From the beginning we did more than just automate applications. We added functionality. We modified behavior. We responded to events. We saw the desktop as the forgotten foundation of the enterprise. Every knowledge worker spends most of their day in front of a screen, moving windows around, entering data, cutting and pasting. We knew we could make those users more productive if we just made their applications work together.

In the end, we didn’t make “Do It on the Desktop” our catch phrase. Since then we’ve gotten a marketing department and they’ve come up with some great catch phrases like “The Last Mile of SOA” and “The New Enterprise Desktop.” For the technology organization, however, our catch phrase will always be “Do It on the Desktop.” I’m still hoping for some t-shirts.

Welcome to the new OpenSpan Development blog. My name is Damon Lockwood and I am the Vice President of Product Development and one of the founders of OpenSpan. In this blog, I’ll be covering all things related to our technology including new features, upcoming releases, best practices and future directions. From time to time, I’ll include guest contributions from other members of our team.

I’m really hoping this can be a forum to share information and get feedback about OpenSpan. So let me know what you want to hear about!